Large corporate website redesign with custom WordPress theme and plugin development for Stellar Industries. The theme utilizied Atomic Design and component-based principles and included a custom pattern library built in PHP. The project also included custom plugin development for an interactive jobs filter that connects directly to a career portal API.
Since the new site launch, the metrics prove that Stellar has given visitors more to view and made it even easier to engage.
In the first three months since the new website launch (Mar-May) compared to STLY:
Pageviews are up over 100%
Average pages/session has increased from 2.5 to 5.7 pages
Online request-a-quote form completions have increased over 370%, providing 500 more marketing qualified leads than the same period last year.
What started as a freelance project to fix some urgent issues on their corporate website, turned into a full redesign and development, including strategy & UX/UI work. Bay West was designed from scratch in Figma using component-based methodology, and developed in WordPress.
UX/UI and web design for redesign of corporate website
Full-stack development in WordPress
Ongoing website maintenance and digital marketing support